Premium Beverage Brand

Director, Brand & Trade Marketing

Location · Remote (NY or FL Candidates)Type · Full-Time, Exempt with BenefitsComp · $165K - $185K

Seven Park Global is partnering with a premium beverage brand to find a Director, Brand & Trade Marketing who can build the brand and move the product at the same time. This is a senior marketing leadership role for someone who understands both the creative story and what happens at distributor, retailer and market level — and knows how to turn strategy into scalable programs, tools and experiences.

Brand Strategy & Stewardship

—Lead annual and quarterly marketing planning, setting priorities, objectives and key initiatives.
—Own the marketing forecast and budget, allocating resources against highest-impact opportunities.
—Build and grow the marketing team, including hiring, training and talent development.
—Establish brand principles and ensure the brand shows up cohesively across retail, trade, digital, events, community and consumer touchpoints.
—Manage creative partners and designers with clear briefs, feedback and expectations.
—Maintain a high bar for how the brand looks, sounds and feels.

Trade & Commercial Marketing

—Build and lead the trade marketing strategy that supports wholesale, distributors, retailers and field sales.
—Create the tools, assets and programs sales teams need to win in market.
—Oversee POS, merchandising, displays, promotional materials, swag and other trade assets.
—Partner closely with sales to understand market dynamics and determine where marketing can make the biggest difference.
—Develop repeatable trade marketing systems that can scale into additional markets.

Market & Community Development

—Identify communities, partnerships and opportunities that can meaningfully grow brand awareness.
—Evaluate opportunities based on strategic fit, potential impact and investment.
—Connect community marketing and brand-building efforts to larger business objectives.
—Set the strategic direction for field activations, events and experiential programs.
—Create clear priorities so the organization isn't chasing every opportunity that comes through the door.

Product Launch & Market Expansion

—Develop go-to-market strategies for new products and SKUs.
—Translate positioning into launch plans across trade, retail, community and consumer channels.
—Help determine how multiple products live underneath one cohesive brand architecture.
—Build launch plans that can evolve as market conditions change.
—Balance speed and experimentation with disciplined investment.

Integrated Marketing & Agency Leadership

—Establish priorities across trade, brand, community, events, digital and external partners.
—Lead and hold marketing agencies and external partners accountable with strong briefs and clear deliverables.
—Evaluate creative and strategic recommendations and connect agency work back to brand and commercial priorities.
—Guide digital and e-commerce partners while keeping their work connected to the larger brand strategy.
—Bring clarity to marketing investments and create an operating rhythm that keeps teams aligned.

What We're Looking For

—Significant progressive experience in brand, trade, field or commercial marketing within beverage, spirits, CPG or another consumer brand environment.
—Deep understanding of wholesale, retail and distributor-driven businesses.
—Experience building and executing trade marketing programs and launching new products or expanding brands into new markets.
—Strong brand strategy, brand management and agency management capabilities.
—Experience partnering closely with sales and field teams.
—Strong judgment around marketing investment, prioritization and resource allocation.
—Comfort working in a growing, entrepreneurial environment where priorities can evolve quickly.
—Ability to move comfortably between strategy and execution — and roll up sleeves when something simply needs to get done.

Equal Opportunity Employer Statement Seven Park Global is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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