Craft Spirits Brand

Director of Marketing

Location · Atlanta, GA or NYCType · Full-TimeComp · $150,000 (Eligible for 15% Bonus)

Seven Park Global is partnering with a premium spirits brand to find a Director of Marketing who is a rare hybrid: a strategic brand builder and a hands-on operator. This role is designed for a builder who knows how to create disproportionate impact with limited resources, balancing long-term brand building with the immediate commercial realities of growing a premium brand across multiple markets. The ideal candidate wants to own the commercial marketing strategy end to end.

Brand Strategy & Marketing Leadership

—Translate high-level brand strategy into marketing initiatives that drive measurable business growth.
—Manage marketing budgets with a focus on accountability, efficiency and return on investment.
—Develop and report on KPI and OKR dashboards that connect marketing investments to commercial outcomes.
—Ensure consistency across visual identity, brand messaging, storytelling, campaigns and consumer experiences.
—Serve as the day-to-day steward of the brand by identifying opportunities, risks and areas for improvement.
—Prioritize marketing investment across markets based on commercial opportunity, case goals, market maturity and available resources.
—Make disciplined trade-offs across markets and initiatives, determining where to invest, maintain presence or intentionally limit resources.

Consumer Marketing & Brand Experiences

—Develop premium consumer experiences that strengthen brand awareness and engagement across events, activations, partnerships and experiential programs.
—Identify opportunities to connect with target consumers through hospitality, entertainment, sports, culinary, travel, fashion, lifestyle and cultural platforms.
—Lead programs from concept through execution, including creative development, partner management, staffing, budgets, logistics and post-event analysis.
—Ensure every activation delivers a high-quality and memorable customer experience.
—Support regional marketing initiatives while helping expand into new markets.
—Create programming that introduces consumers to the brand in authentic and engaging ways.

Commercial & Trade Marketing

—Develop launch toolkits and field marketing materials that support successful market execution.
—Create compelling sales narratives and marketing resources for internal and external commercial partners.
—Maintain consistency across brand messaging, visual identity and customer-facing experiences.
—Partner closely with Sales and Field teams to align marketing priorities with market needs.
—Support programs that improve retail visibility, customer engagement and in-market execution.
—Gather field insights to continuously improve marketing programs and best practices.
—Develop an integrated consumer and trade marketing strategy that balances brand-building with near-term commercial objectives.
—Determine the appropriate mix of consumer pull and trade push by market, ensuring marketing investment supports both brand affinity and case growth.

Digital Marketing, Content & Partnerships

—Lead integrated marketing campaigns tied to cultural moments, consumer interests and business priorities.
—Coordinate agencies, vendors and partners to execute marketing initiatives.
—Develop content that strengthens brand awareness, education and consumer engagement.
—Monitor digital performance, audience growth, engagement and campaign effectiveness.
—Use analytics and customer insights to optimize future marketing efforts.
—Identify and manage strategic partnerships that align with brand positioning and business objectives.
—Build relationships with industry influencers, media, community partners and other key stakeholders.
—Support public relations initiatives, product launches, sponsorships and industry events.
—Represent the brand at customer events, trade shows, partner meetings and community activations.

Budget & Performance Management

—Manage marketing budgets across campaigns, partnerships, events, agencies and vendors.
—Measure performance across marketing initiatives using both quantitative and qualitative metrics.
—Provide leadership with regular reporting, recommendations and strategic insights.
—Leverage customer feedback, market intelligence and competitive analysis to improve marketing effectiveness.
—Oversee agencies and external partners to ensure work is delivered on time, on budget and at a high standard.
—Maintain organization around timelines, approvals, deliverables and project management.

Qualifications

—Bachelor's degree in Marketing, Business, Communications or a related discipline preferred.
—8+ years of progressive marketing experience within consumer products, hospitality, retail, lifestyle, luxury, food & beverage or related industries.
—Beverage alcohol experience is highly preferred, particularly candidates who understand the distinct commercial dynamics of premium spirits, wine and/or beer.
—Experience building or scaling an early-stage or emerging consumer brand with limited resources strongly preferred.
—Experience supporting multiple markets simultaneously and adapting strategy based on differing market priorities, distribution, consumer opportunity and commercial goals.
—Proven ability to operate effectively in lean, resource-constrained environments where leaders personally develop, execute and troubleshoot initiatives rather than primarily managing agencies or large teams.
—Comfortable moving between strategic leadership and highly tactical execution, including stepping into the details when needed to get work across the finish line.
—Demonstrated ability to balance strategic thinking with hands-on execution.
—Proven success developing and executing integrated marketing strategies that drive brand awareness, consumer engagement and business growth.
—Experience leading experiential marketing, partnerships, product launches, trade marketing, influencer initiatives and content strategy.
—Strong understanding of how brands build awareness and loyalty through customer engagement and commercial execution.
—Experience collaborating across Sales, Operations, Executive Leadership, agencies and external partners.
—Strong digital marketing, social media, storytelling and content development capabilities.
—Proficiency with Microsoft Office, Google Workspace, presentation software, CRM platforms, project management tools and marketing technology.
—Interest in leveraging AI and emerging technologies to improve marketing planning and execution.
—Strong project management, organizational and budget management skills.
—Ability to manage multiple priorities in a fast-paced environment.
—Willingness to travel and support evening or weekend marketing events as needed.
—Valid driver's license and reliable transportation preferred.

Equal Opportunity Employer Statement Seven Park Global is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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