Spirits Brand

Regional Sales Manager - Southeast

Location · Southeast U.S. (Remote / Field-Based)Type · Full-TimeComp · Competitive base salary + performance-based incentive and benefits

Our client, a growing premium spirits brand, is looking for a Regional Sales Manager to lead commercial growth across key markets throughout the Southeast. This is a builder role, not a maintenance role. They need someone who knows how to grow a market, build strong distributor partnerships and create meaningful pull-through across both on- and off-premise accounts.

Regional Sales Strategy & Growth

—Own sales performance across assigned Southeast markets, delivering against revenue, volume, distribution and depletion goals.
—Develop market-level strategies based on account opportunity, consumer behavior and competitive dynamics.
—Identify priority markets, accounts and channels that can accelerate regional growth.
—Build annual, quarterly and monthly market plans with clear priorities and measurable outcomes.
—Monitor performance and adjust quickly when markets, programs or partners are underperforming.

Distributor Management

—Serve as the primary commercial relationship with distributor partners across the region.
—Establish clear expectations around distribution, programming, inventory, execution and performance.
—Conduct regular business reviews and use data to identify gaps and opportunities.
—Work closely with distributor sales teams to ensure the brand receives the appropriate focus and attention.
—Hold partners accountable while maintaining productive, solutions-oriented relationships.
—Identify when an issue requires stronger distributor execution versus direct intervention from the brand.

Market Development & Key Accounts

—Build and maintain relationships with influential on- and off-premise accounts.
—Develop a strong understanding of the accounts, operators and buyers shaping spirits consumption within each market.
—Secure new distribution while increasing velocity within existing accounts.
—Identify opportunities with regional chains, independent retailers, hospitality groups and high-impact on-premise accounts.
—Spend meaningful time in market alongside distributor teams, customers and trade partners.

Execution & Brand Building

—Ensure national brand priorities translate into strong local market execution.
—Partner with marketing to activate programs that drive trial, visibility and sell-through.
—Evaluate opportunities based on commercial impact, not simply activity.
—Maintain premium brand standards across accounts, activations and trade relationships.
—Bring market intelligence back to leadership to inform broader commercial decisions.

What We're Looking For

—7+ years of progressive sales experience within spirits, wine or beverage alcohol.
—Strong knowledge of the Southeast U.S. spirits landscape.
—Demonstrated experience managing distributor relationships within the three-tier system.
—Proven ability to grow markets, secure distribution and improve depletion performance.
—Established relationships across relevant distributors, retailers, hospitality groups and/or key accounts.
—Experience managing multiple states or markets simultaneously.
—Strong commercial instincts with the ability to turn data and market intelligence into action.
—Comfortable operating in an entrepreneurial environment where resources may be lean and priorities can move quickly.
—Willingness to spend significant time in market and travel throughout the region.

The Person Who Will Thrive Here

—You know the difference between having distribution and actually building a market.
—You are comfortable walking into a market where the opportunity is bigger than the current infrastructure and figuring out what needs to happen next.
—You can manage senior distributor relationships and still spend a day in the field understanding why the product is or isn't moving.
—You bring urgency without creating chaos, relationships without becoming dependent on them and enough commercial judgment to know where your time will have the greatest impact.
—Most importantly, you operate like an owner. You don't wait for someone else to tell you what the market needs.

Non-Negotiables

—Direct experience in spirits or beverage alcohol.
—Experience managing distributor relationships.
—Proven success owning a multi-state territory.
—Strong understanding of both on- and off-premise sales.
—Ability and willingness to travel extensively throughout the Southeast.

Territory

—The role will oversee key markets throughout the Southeastern United States. Candidates should be based within the region with convenient access to a major airport. Travel: Approximately 40–60%.

Equal Opportunity Employer Statement Seven Park Global is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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