Premium Beverage Company

Events & Experiential Specialist

Location · Miami, FLType · Full-Time, Exempt with BenefitsComp · $65K - $75K

Seven Park Global is partnering with a premium beverage company to find an Events & Experiential Specialist who can determine where the brand should show up, develop the plan for how it shows up, and make the experience happen. This is more than event coordination — it is strategy, creative execution and measurable brand activation rolled into one. You will identify the right opportunities, turn objectives into compelling experiences and connect every activation to business outcomes.

Event Strategy & Planning

—Build an annual and quarterly event strategy tied to brand and business priorities.
—Identify and evaluate consumer events, trade shows, retailer opportunities and industry events.
—Establish objectives and KPIs before committing resources.
—Recommend where the brand should invest, experiment or say no.
—Partner with marketing, sales and field teams around market priorities.

Creative Experience & Brand Activation

—Own how the brand shows up in the real world and ensure every activation feels unmistakably on-brand.
—Turn event objectives into compelling consumer and trade experiences.
—Develop concepts for booths, tastings, sampling, displays, signage, merchandise and engagement.
—Create experiences that drive trial, education, lead capture, retailer conversations, purchase and brand engagement.
—Ensure onsite teams understand the products, benefits and brand story.

End-to-End Execution

—Plan and execute tastings, retailer events, consumer activations, trade shows and other brand experiences.
—Build event plans covering timelines, budgets, staffing, logistics, deliverables and responsibilities.
—Coordinate vendors, venues, agencies, production partners and internal teams.
—Train and prepare brand ambassadors and field teams.
—Manage run-of-show, onsite execution and the details that determine whether an event works.
—Troubleshoot quickly when plans change and roll up your sleeves when needed.

Measurement & Optimization

—Connect event activity to measurable outcomes including trial, leads, email capture, engagement and sales where applicable.
—Report what was invested, what happened and what was achieved.
—Recommend whether events should be repeated, changed, expanded or eliminated.
—Build repeatable playbooks and processes that allow successful activations to scale.

Budget & Resource Management

—Build and manage event budgets.
—Understand the full cost of participation and make smart trade-offs.
—Negotiate and manage vendors and external partners.
—Find ways to reuse, repurpose and scale event assets.

What We're Looking For

—You think both strategically and logistically about events.
—You are not afraid to get behind the table — you can build the strategy, run the event and talk to consumers about the product.
—You are creative enough to imagine how a brand should show up and organized enough to make it happen.
—You understand that a trade show, retailer tasting and consumer festival require different objectives and experiences.
—You can take an idea from a blank page to an experience people can actually walk into.
—You are exceptionally organized and can show the systems and tools you use to manage complex projects.
—You see around corners and have a Plan B before Plan A needs it.
—You can operate without a giant infrastructure around you — you help build it.

Requirements

—Significant experience in experiential marketing, events, field marketing, brand activations or a related discipline.
—Experience owning events from strategy through execution.
—Consumer-facing and trade/industry event experience strongly preferred.
—Beverage, spirits, CPG, lifestyle or consumer brand experience preferred.
—Strong project management, budgeting and vendor management skills.
—Experience establishing KPIs and measuring event performance.
—Comfortable working in a fast-moving, entrepreneurial environment.
—Ability and willingness to travel for events and activations.

Equal Opportunity Employer Statement Seven Park Global is an Equal Opportunity Employer. We celebrate diversity and are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

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